Taking a look at current drink industry trends and developments

This post takes a look at a couple of trends and business advancements in the beverages trade.

While on one hand, the beverages service industry is rapidly gaining appeal, establishing a stable position in the food economy, there is also a competing trend which has infiltrated the consumer market. Namely, home mixology and home barista trends are leading more people to invest in the tools and ingredients to duplicate their favourite drinks services at home. In spite of what seems like a reason for consumers to buy fewer drinks, this DIY motion is developing a series of opportunities for labels to enter a whole new vicinity of the market. As a matter of fact, it is coming to be more typical to find drink blends and kits under big brand names, as a way for them to become more involved and profit from this trend. Along with this, beverage industry data shows that the market for high-end barista instruments is continuing to grow. The CEO of the company which owns Nespresso would have the ability to validate this claim as customers are purchasing coffee machines and ingredients to make here their early morning brew at home.

Most notably, the alcohol industry is being formed by a variety of new customer interests and demands for premium beverage alternatives. In fact, the premiumisation of drinks is a current trend that is supported by the conscious drinking mindset which many customers have embraced. By being more conscious about alcohol usage, consumers are aiming to indulge in higher end products made with quality ingredients. The head of the fund that has a stake in Pernod Ricard would recognise that it seems to be the case that consumers are more ready to pay premium costs for high-grade products that focus on craftsmanship and unique product offerings.

Among the fastest growing developments within foodservice is the international beverage industry. Comprising of both basic and uncomplicated juice services to intricate, skilfully made barista developments, this sector encompasses a wide variety of opportunities for any aspiring business owner. Hugely driven by social media trends, the visual worth of drinks is coming to be progressively essential for its social worth. Basically, individuals are more likely to buy an expensive beverage if it looks impressive. Specifically in the age of the internet, taking and sharing carefully curated lifestyle pictures is a significant marketing method across many markets, most especially, in the drinks market. This has led countless drinks companies to reevaluate their packaging and branding, in addition to the presentation of their products. Aesthetically pleasing trends such as bubble tea and matcha have significantly grown in interest amongst consumers for being both delicious and intriguing to look at. The head of the fund which owns Gong Cha would agree that strong item branding and visual appeals are helping to make beverages stand apart in an already competitive market.